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Literary Cosmetic Guides

The 'Halloween Makeup: Edgar Allan Poe's Raven' Tutorial is Scholarly

— November 1, 2012 — Pop Culture
Goldie Starling's 'Halloween Makeup: Edgar Allan Poe's Raven' tutorial uses the work of the American poet as inspiration for this sinister look. This literary cosmetic post borrows from timeless tales of mystery and fiction, stories that many turn to on Halloween night.

The Edgar Allan Poe clip begins with a white backdrop as Starling coats her face and eyebrows with light eye shadows and concealers. The base is then topped with dark violet lipstick, deep green shading and black lines drawn along the edges of her nose.

To complete the style, the beauty guru made a small bird hat of feathers and various craft pieces. The head covering is optional, though it has a tremendously dramatic effect on the costume.
Trend Themes
1. Literary-inspired Makeup - The trend of literary-inspired makeup offers opportunities for cosmetic companies to collaborate with authors and publishers to create makeup collections based on popular literature.
2. Cosmetic Storytelling - The rise of cosmetic storytelling presents opportunities for beauty influencers and brands to create makeup tutorials and content inspired by well-known books and authors.
3. DIY Costume Makeup - The trend of DIY costume makeup provides an opening for cosmetics brands to develop products and tutorials that cater to consumers who want to create unique and literary-inspired Halloween looks.
Industry Implications
1. Cosmetics - The cosmetics industry can explore partnerships with authors and publishers to create makeup collections based on popular literature, expanding their target audience and offering unique products.
2. Beauty Influencer - Beauty influencers have an opportunity to create engaging content by developing makeup tutorials and looks inspired by well-known books and authors, attracting a niche audience interested in literary-inspired cosmetic storytelling.
3. Halloween Costume - The Halloween costume industry can tap into the trend of DIY costume makeup by offering products and resources to help consumers create unique and literary-inspired Halloween looks.
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