Protect What's Behind You is a Campaign Reminding Motorists to Be Cautious
Nikki Taylor — November 1, 2012 — Marketing
References: zachas & theinspirationroom
In order to remind motorists to pay the utmost attention when they are reversing, Toyota teamed up with street graffiti artist Ernest Zacharevic and Happiness Brussels for the project 'Protect What's Behind You.'
Six illustrations decorated the Q-Park Lepage car park in Belgium advocating a message from Toyota for drivers to pay attention and to "drive with a rearview camera." Zacharevic is known for his interactive graffiti murals that seem to realistically pop off of the walls. The portraits he drew were of little children drawing on walls or just having fun. Some of the graffiti even included real materials like a shopping cart or a toy tricycle with them.
The Protect What's Behind You campaign hopes to lower the rate of children who are hurt each year from being hit by reversing vehicles.
Six illustrations decorated the Q-Park Lepage car park in Belgium advocating a message from Toyota for drivers to pay attention and to "drive with a rearview camera." Zacharevic is known for his interactive graffiti murals that seem to realistically pop off of the walls. The portraits he drew were of little children drawing on walls or just having fun. Some of the graffiti even included real materials like a shopping cart or a toy tricycle with them.
The Protect What's Behind You campaign hopes to lower the rate of children who are hurt each year from being hit by reversing vehicles.
Trend Themes
1. Interactive Graffiti Art - Opportunity for brands to engage with audiences through interactive graffiti murals.
2. Safety Awareness Campaigns - Growing focus on campaigns that raise awareness about vehicle safety to prevent accidents.
3. Innovative Vehicle Features - Increasing demand for vehicles equipped with rearview cameras and other advanced safety features.
Industry Implications
1. Automotive - Opportunities for car manufacturers to integrate rearview cameras and other safety features into their vehicles.
2. Art and Design - Collaborations between graffiti artists and brands to create engaging and impactful art installations.
3. Child Safety - Market for products and initiatives aimed at preventing accidents involving children and vehicles.
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