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Supersized Sushi Rolls

The Umewaka Restaurant Specializes in Giant Servings

— November 1, 2012 — Lifestyle
Japan’s Umewaka restaurant specializes in ginormous, over the top sushi rolls. While it is customary to finish one’s plate in full in the region, these dishes weigh in at approximately six kilograms, making them difficult to consume for even six people.

Among Umewaka’s most commonly requested delicacies are the sushi-roll behemouth and the anago sushi course. The former is an eclectic assembly of raw fish and rice, bound tightly in strips of seaweed. The latter is a super sized menu item featuring slabs of grilled eel.

Those who choose to dine at this oversize establishment will have to visit the eatery in droves as the meals cannot be devoured by one or two people. The prices, ranging from $33 U.S. to $190 U.S., will depend on the dimensions and quality of the ingredients.
Trend Themes
1. Oversized Food - Opportunity for innovative food establishments to create unique dining experiences with extra large portions.
2. Gourmet Fast Food - Chance for quick-service restaurants to offer high-quality, indulgent dishes in larger-than-life sizes.
3. Extreme Eating Challenges - Potential for restaurants to create competitive eating challenges with enormous food portions for adventurous diners.
Industry Implications
1. Restaurant and Hospitality - Opportunity for restaurants to differentiate themselves by offering supersized menu items and unique dining experiences.
2. Food and Beverage - Possibility for food and beverage companies to develop new product lines catering to the demand for oversized food portions.
3. Entertainment and Events - Chance for entertainment venues to organize extreme eating challenges as attraction for adventurous individuals or competitive eaters.
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