Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Mashed Potato Cones

Aunt Bessie's All-Weather Alternative to 99 Flake

— April 8, 2008 — Lifestyle
Aunt Bessie's has launched the “banger & mash in a cone” the all-weather alternative to the 99 Flake.

It may look like a 99 Flake from afar, but it's just the latest sign of the British adapting eating habits due to increasingly cold summers. Aunt Bessie's is breathing new life into the fortunes of the ice cream van by offering cones filled with creamy mashed potatoes and a banger (sausage) topped with gravy and a sprinkling of garden peas.

The all year round snack solution is in response to predictions from the Met Office that we can continue to expect increasingly wetter summers. Last year's weather was largely responsible for a massive 6.6% drop in ice cream sales in 2007 . By comparison sales of unseasonable comfort food soared during the wettest English summer for 200 years. During their peak in the 1960's, there were 20,000 ice cream vans in the UK, at present there approximately just 5,000 , but the Mash Van is one new way we can continue to hear their familiar chimes in our local streets.

Rain or shine, Aunt Bessie's Mash Van will be touring key cities in the UK during April and with a nostalgic nod to the original attire of the early ice cream van men, customers will be served by a Mash Van Man dressed in traditional white coat, hat and bow tie.

**COOL UPDATE**

UK Newspaper who said it was horrible are now being really nice about it in a very funny online apology you can see here;

http://www.metro.co.uk/imetro/blogs/article.html?in_article_id=141394&in_page_id=16
Trend Themes
1. All-weather Snacks - Creating snacks that are versatile and can be consumed in any weather condition.
2. Unconventional Comfort Food - Rebranding comfort food as a year-round option and making sales outside of their traditional season.
3. Food Truck Innovation - Introducing exciting and unexpected food options via food trucks on the streets.
Industry Implications
1. Food & Beverage - Innovation in rebranding comfort food as a year-round option and providing all-weather food options.
2. Hospitality - Creating new food experiences for guests by introducing unconventional food options.
3. Transportation - Finding new and innovative ways to reach customers, even in less conventional locations like on the street or with mobile options.
5.7
Score
Popularity
Activity
Freshness