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Trash-Utilizing Umbrellas

The EcoBrolly Is A Recycled Newspaper Parasol

— October 26, 2012 — Social Good
The EcoBrolly is a unique environmentally friendly umbrella that makes use of discarded newspapers. Essentially a disposable umbrella, the EcoBrolly means no wet umbrellas dripping all over you in the office, and encourages recycling.

While newspaper is ideal, the EcoBrolly can become a functioning eco-umbrella in moments with anything from plastic bags, folders, or paper towels.

The EcoBrolly was designed by Shiu Yuk Yuen for central Londonders, where she lives herself. The clever design is a chic sustainability supporting alternative to regular umbrellas, which can't, by the way, be replaced after a particularly windy storm.

Shiu Yuk Yuen has said she was inspired to create the EcoBrolly due to the unpredictability of the weather in Britain.

Contact Information
The EcoBrolly on Shiu Yuk Yuen's website
Trend Themes
1. Eco-friendly Umbrellas - The trend of using unconventional materials in umbrella design, such as discarded newspapers, presents an opportunity for disruptive innovation in the umbrella industry.
2. Disposable Umbrellas - The trend of creating disposable umbrellas opens up opportunities for disruptive innovation in the sustainable products industry, providing a convenient and eco-friendly alternative to traditional umbrellas.
3. Upcycling - The trend of repurposing everyday items, such as plastic bags, folders, and paper towels, into functioning umbrellas highlights opportunities for disruptive innovation in the upcycling industry.
Industry Implications
1. Umbrella Industry - The umbrella industry can explore the use of unconventional materials and the concept of disposable umbrellas to offer innovative and eco-friendly alternatives to traditional umbrellas.
2. Sustainable Products Industry - The sustainable products industry can capitalize on the trend of using unconventional materials in umbrella design, such as discarded newspapers, to create innovative and eco-friendly umbrella options.
3. Upcycling Industry - The upcycling industry can leverage the trend of repurposing everyday items into functioning umbrellas by designing products that encourage creative reuse and sustainability.
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