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Maurizio Anzeri Teams with Fendi to Bring Life Back to the ‘Bag
Erin Fox — November 20, 2012 — Art & Design
References: maurizio-anzeri & trendland
Notably Fendi’s Baugette purse is the most coveted purse to ever be created, however over the years its coveted status began to fall and is currently undergoing surgery with the help of Maurizio Anzeri as he attempts to revive the fallen fashion. The Fendi Baugette was created in 1997 when Silvia Venturini Fendi was asked to create a practical purse for women and instead created a tiny bag in a magnitude of colors and styles to captivate the hearts of high-end couture lovers everywhere. The purse hit big when it was featured on Sex and the City, sported by the lovely Carrie Bradshaw.
Maurizio Anzeri was asked to create a short film to illustrate his string art ‘photo-sculptures’ to display the iconic embroidery of the bag. By using rainbow string art, he is invigorating a surge of new creative brain power for consumers to indulge in.
Maurizio Anzeri was asked to create a short film to illustrate his string art ‘photo-sculptures’ to display the iconic embroidery of the bag. By using rainbow string art, he is invigorating a surge of new creative brain power for consumers to indulge in.
Trend Themes
1. String Art Fashion - The use of string art is becoming a trend in the fashion industry, creating opportunities to innovate in fashion design with unique and creative displays.
2. Reviving Nostalgic Fashion - The revival of classic fashion pieces, such as the Fendi Baugette, presents an opportunity to cater to customers seeking sentimental value in their purchases.
3. Collaborating with Visual Artists - Partnering with visual artists like Maurizio Anzeri can lead to innovative campaigns and cross-industry collaborations in the fashion and art industries.
Industry Implications
1. Fashion - The fashion industry can use string art to create unique designs and revive nostalgic fashion pieces for consumers seeking sentimental value in their purchases.
2. Art - Maurizio Anzeri's collaboration with Fendi demonstrates opportunities for visual artists to work on projects with fashion brands to create cross-industry collaborations and campaigns.
3. Film - Creating short films to showcase unique art forms, such as Maurizio Anzeri's string art, can lead to opportunities for film professionals to work on cross-industry collaborations in the fashion industry.
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