Use the Power of Crowdsourced Research to Spur Innovation
Jamie Danielle Munro — October 16, 2012 — Business
References: trendhunter
Trend Hunter's 2013 trend insights cover categories from pop culture to technology, and help companies to innovate both product development and general campaigns.
Started in 2006, Trend Hunter has since grown to feature over 160,000 ideas that users of our Trend Reports platform can customize to suit specific needs. For example, to find the best chocolate trends released in the past month, Nestle can enter a few key words into our systems and track its competitors. This helps companies save both time and money, as the process is efficient and affordable.
Many companies rely on gut instinct when searching for the next big idea, but our 2013 trend insights give users a vast database that helps provide focus. Finding better ideas in a faster manner can put companies ahead of the competition and dominate the marketplace.
Started in 2006, Trend Hunter has since grown to feature over 160,000 ideas that users of our Trend Reports platform can customize to suit specific needs. For example, to find the best chocolate trends released in the past month, Nestle can enter a few key words into our systems and track its competitors. This helps companies save both time and money, as the process is efficient and affordable.
Many companies rely on gut instinct when searching for the next big idea, but our 2013 trend insights give users a vast database that helps provide focus. Finding better ideas in a faster manner can put companies ahead of the competition and dominate the marketplace.
Trend Themes
1. Crowdsourcing Research - Disruptive innovation opportunity: Companies can tap into the power of the crowd to gather valuable insights and ideas for product development and campaigns.
2. Customizable Trend Reports - Disruptive innovation opportunity: Offering customizable trend reports can help companies save time and money by providing them with targeted insights and data tailored to their specific needs.
3. Efficient Idea Generation - Disruptive innovation opportunity: Providing a vast database of ideas and trends can help companies find better ideas in a faster manner, giving them a competitive edge and potential market domination.
Industry Implications
1. Market Research - Disruptive innovation opportunity: Leveraging crowdsourced research and customizable trend reports can revolutionize the traditional market research industry by providing more efficient and targeted insights.
2. Product Development - Disruptive innovation opportunity: Incorporating crowdsourced ideas and trends into the product development process can lead to the creation of innovative and market-dominating products.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilizing crowdsourced research and customizable trend reports can help companies develop more effective marketing campaigns and advertising strategies based on current trends and consumer preferences.
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