Find Innovation Through Crowdsourced Ideas
Jamie Danielle Munro — October 10, 2012 — Business
References: trendhunter
Our 2013 Industry Trends offer companies insight into the various changes happening in business today. Understanding these shifts is key to staying ahead in a competitive market.
Many companies rely on gut instinct when going through the innovation process, but this does not give much focus to the end goal. By examining the various trends that will become popular, businesses put themselves in a strategic position. Innovation then happens through looking at crowdsourced material, and allows businesses to understand the desires of consumers.
The 2013 Industry Trends cover a variety of different sectors, including fashion, technology and pop culture. We encourage users to not only look at trends within their industry, but outside too, as this will spark even more creative ideas.
Many companies rely on gut instinct when going through the innovation process, but this does not give much focus to the end goal. By examining the various trends that will become popular, businesses put themselves in a strategic position. Innovation then happens through looking at crowdsourced material, and allows businesses to understand the desires of consumers.
The 2013 Industry Trends cover a variety of different sectors, including fashion, technology and pop culture. We encourage users to not only look at trends within their industry, but outside too, as this will spark even more creative ideas.
Trend Themes
1. Crowdsourced Innovation - Examining crowdsourced material allows businesses to understand the desires of consumers and innovate accordingly.
2. Cross-industry Inspiration - Looking at trends outside one's industry can spark even more creative ideas.
3. Strategic Innovation - Understanding popular trends puts businesses in a strategic position for innovation.
Industry Implications
1. Fashion - Fashion companies can utilize consumer insights garnered through crowdsourcing to design trendier and more marketable products.
2. Technology - Crowdsourced innovation can lead to breakthroughs in technology, improving user experience and increasing efficiency.
3. Pop Culture - Observing pop culture trends through crowdsourcing can lead to the introduction of innovative and compelling marketing campaigns.
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