Team Lab Uses Kinect to Manipulate Graphics for Miura Commericals
Elise Ying-Hei Ho — October 11, 2012 — Tech
Team Lab, a Japanese company that specializes in digital concept creations, has surpassed present advertising standards by eliminating green screen filming entirely in the new Miura commercials.
A lot of companies are taking the popular game console system, Kinect, and integrating it into their own products. In a new set of Miura commercials, a water filtration company in Japan, Team Lab incorporates Kinect technology to sense movement and allow the computer graphics to automatically coordinate with the dancers on stage. By doing so, this eliminates a lot of retakes as well as post-production time.
This type of filming method allows more space for creativity and flexibility since graphics are rendered on stage. As dancers move about on stage, whirling waters and bursting bubbles appear at will and are sent wherever the dancer directs it. Producers can see what changes are required and make additions immediately rather than re-booking studios and making callbacks.
A lot of companies are taking the popular game console system, Kinect, and integrating it into their own products. In a new set of Miura commercials, a water filtration company in Japan, Team Lab incorporates Kinect technology to sense movement and allow the computer graphics to automatically coordinate with the dancers on stage. By doing so, this eliminates a lot of retakes as well as post-production time.
This type of filming method allows more space for creativity and flexibility since graphics are rendered on stage. As dancers move about on stage, whirling waters and bursting bubbles appear at will and are sent wherever the dancer directs it. Producers can see what changes are required and make additions immediately rather than re-booking studios and making callbacks.
Trend Themes
1. Console-inspired Filming Methods - Using gaming console technology to create innovative filming methods that eliminate green screen and streamline post-production.
2. Kinect Integration - Integrating Kinect technology into various industries to enhance user experience, automate coordination, and reduce retakes.
3. Real-time Graphics Rendering - Using real-time graphics rendering on stage to create dynamic and interactive visual effects that can be adjusted instantly during filming.
Industry Implications
1. Advertising - Revolutionizing the advertising industry by replacing green screen filming with console-inspired methods, resulting in quicker production and more creative possibilities.
2. Film Production - Transforming film production practices by incorporating Kinect technology, reducing post-production time, and allowing real-time adjustments to graphics and effects.
3. Entertainment - Disrupting the entertainment industry by using Kinect technology for real-time graphics rendering, enabling interactive and dynamic visuals during live performances.
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