Buses Become Action-Packed in Denmark’s Epic Bus Commercia
Elise Ying-Hei Ho — October 18, 2012 — Marketing
Not everyone glorifies public transportation like Denmark in this epic bus commercial.
Alongside the epic battle music, the Midttrafik bus drives down the cement road to receive the rowdy crowd, all pumped and eager to board the legendary public bus. Packed with over-exaggerated slow-motion scenes, the epic bus commercial suggests luxuriously arousing seats, large panoramic windows and designer bell functions, all of which are nothing more than regular transportation functions. All jokes aside, the ad also focuses on the ease and advantages of public transportation by revealing a fast track bus only lane as well as how “street” and “long” it is.
Denmark isn’t afraid to put their buses under the spotlight in this corny, but effective ad -- why would they when their buses are so legendarily lustrous?
Alongside the epic battle music, the Midttrafik bus drives down the cement road to receive the rowdy crowd, all pumped and eager to board the legendary public bus. Packed with over-exaggerated slow-motion scenes, the epic bus commercial suggests luxuriously arousing seats, large panoramic windows and designer bell functions, all of which are nothing more than regular transportation functions. All jokes aside, the ad also focuses on the ease and advantages of public transportation by revealing a fast track bus only lane as well as how “street” and “long” it is.
Denmark isn’t afraid to put their buses under the spotlight in this corny, but effective ad -- why would they when their buses are so legendarily lustrous?
Trend Themes
1. Epic Transportation Ads - Creating over-the-top and humorous advertisements to promote public transportation services.
2. Luxurious Public Transportation - Emphasizing the comfort and convenience of public transportation.
3. Fast Track Public Transportation - Highlighting the time-saving benefits of using public transportation over driving.
Industry Implications
1. Advertising - Opportunities to create eye-catching and entertaining commercials for public transportation providers.
2. Transportation - Innovations in offering more comfortable and convenient public transportation options.
3. Urban Planning - Designing and implementing more efficient public transportation systems to alleviate traffic congestion in urban areas.
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