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Phone-Obliterating Videos

RatedRR iPhone 5 vs .50 Cal Video Shows How to Take out Your Phone

— September 25, 2012 — Tech
The RatedRR iPhone 5 vs .50 Cal video features the YouTuber as he decides to obliterate his iPhone 5 with a .50 Caliber bullet. Placing it out in the dessert, it takes him only two hits before he is satisfied with the result.

Before assassinating the phone, RatedRR goes over the many updated features of the latest iPhone, including the iOS 6 software update, and asks Siri, “Have you seen what a .50 cal does to an iPhone?” Clearly, the destruction of this brand new must-have gadget brings him nothing but pleasure. Rather than idolizing the phone as many people are prone to do, he simply purchased it for the shock value it makes as a shooting target.

The RatedRR iPhone 5 vs .50 Cal demonstrates a new way to play with your iPhone: shooting it.
Trend Themes
1. Phone Destruction - An emerging trend where people find entertainment in destroying smartphones in unique and creative ways, presenting an opportunity for companies to create durable and resilient phone designs.
2. Shock Value Purchases - The trend of consumers buying products solely for the shock value they bring, creating opportunities for businesses to tap into this market by offering unique and attention-grabbing products.
3. Unconventional Phone Use - A trend where people are exploring alternative and unconventional uses for smartphones, opening up possibilities for innovative apps and accessories.
Industry Implications
1. Smartphone Manufacturing - Disruptive innovation opportunities lie in the development of more durable and impact-resistant smartphones that can withstand unconventional use cases.
2. Retail - There is an opportunity for retailers to cater to the shock value market by offering unique and attention-grabbing products that appeal to consumers seeking unconventional purchases.
3. App Development - Developers can tap into the trend of unconventional phone use by creating innovative apps that cater to the unique demands of users seeking alternative ways to use their smartphones.
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