Warm Up Your Evening of Reading with 50 Shades of Earl Grey Tea
Elise Ying-Hei Ho — September 24, 2012 — Lifestyle
References: adagio & incrediblethings
If you love curling up with a hot cup of tea while enjoying your favorite novel and you just so happen to be a Fifty Shades of Grey fan, you'll love the '50 Shades of Earl Grey' tea collection.
Created and blended by tea and erotic fiction enthusiast Eleanor Justice, the 50 Shades of Earl Grey teas are being sold on Adagio in 3-ounce pouches and 6-ounce tins. If you're not an Earl Gray fan, 50 Shades of Green tea is also available, although the latter is caffeinated.
Eleanor Justice adds a little personal flair to the collection and teases fans and tea enthusiasts with a cheeky description of ingredients on her boxes: "Rooibos Earl Grey with a Little Something Extra" and "Fine Green Earl Grey Tea with a Little Extra Oomph," which I'm sure all Fifty Shades' fans will enjoy.
Created and blended by tea and erotic fiction enthusiast Eleanor Justice, the 50 Shades of Earl Grey teas are being sold on Adagio in 3-ounce pouches and 6-ounce tins. If you're not an Earl Gray fan, 50 Shades of Green tea is also available, although the latter is caffeinated.
Eleanor Justice adds a little personal flair to the collection and teases fans and tea enthusiasts with a cheeky description of ingredients on her boxes: "Rooibos Earl Grey with a Little Something Extra" and "Fine Green Earl Grey Tea with a Little Extra Oomph," which I'm sure all Fifty Shades' fans will enjoy.
Trend Themes
1. Tea Blends - Opportunity to create unique tea blends that cater to specific niches and fan bases, such as the 50 Shades of Earl Grey collection.
2. Novelty Packaging - Potential for innovative and playful packaging designs that incorporate cheeky descriptions or references, as seen in the 50 Shades of Earl Grey tea collection.
3. Crossover Merchandising - Opportunity to explore partnerships and collaborations between different industries, like blending literature and tea to create cross-promotional products.
Industry Implications
1. Tea Industry - The tea industry can capitalize on the trend of creating unique blends that cater to specific fan bases, such as the 50 Shades of Earl Grey tea collection.
2. Packaging Industry - Packaging designers can tap into the trend of creating novelty packaging designs that incorporate cheeky descriptions or references, as seen in the 50 Shades of Earl Grey tea collection.
3. Publishing Industry - The publishing industry can explore crossover merchandising opportunities by partnering with other industries, like blending literature and tea to create cross-promotional products.
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