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Underprivileged Spoof Memes

The 'We are the 47 Percent' Tumblr Strikes Back at Romney's Comments

— September 23, 2012 — Pop Culture
The 'We are the 47 Percent' Tumblr takes a hit at Republican Presidential nominee Mitt Romney after Romney's recent (leaked) comments regarding the state of 47 percent of the American public. Romney says in the video, acquired by political news organization Mother Jones, that 47 percent of Americans feel "entitled" to food, healthcare and housing. Further, Romney goes on to claim that this 47 percent believes they are victimized and essentially writes them off as a voter base.

The backlash for the Romney camp has been significant. The We are the 47 Percent Tumblr is a parody of the 47 percent who back Obama and who believe the government should give them something in return. The hilarious reasonings that some come up with to exemplify the ridiculousness of the situation is quite impressive. Taking a note from the 'We are the 99 Percent' Tumblr, the 47 percent display their powerful stories via writing.
Trend Themes
1. Political Spoof Memes - As political campaigns and statements continue to go viral, creating political spoof memes present an opportunity for content creators to profit from capturing the attention of the politically engaged online community.
2. Social Justice Parody - As social justice issues garner more public attention, creating parodies that amplify social justice activists' core messages in an entertaining way opens up an innovative and creative way to raise awareness for social causes online.
3. Satirical Social Media Outlets - As social media continues to influence news and social norms, creating satirical social media outlets can poke fun at political campaigns while providing important commentary on pressing issues for the politically engaged online community.
Industry Implications
1. Content Creation Industry - Within the content creation industry, there is an opportunity to create engaging political meme content that caters to the politically engaged online community.
2. Social Justice Industry - Within the social justice industry, there is an opportunity to create innovative parody content that aligns with the industry's core messages, beliefs, and goals.
3. Social Media Industry - Within the social media industry, there is an opportunity to utilize satire to engage politically active online communities and influence social norms.
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