The Opening Ceremony Annual Application is Interactively Innovative
Alexandra Serrano — September 22, 2012 — Tech
References: annual.openingceremony.us & fastcodesign
With the launch of its sister magazine, the Opening Ceremony Annual Application is breaking ground in the world of digital publication apps.
With its responsive nature, the corresponding application to Opening Ceremony's new magazine showcases the forward-thinking ethos of the company. Partnering up with agency Gin Lane Media, the application features a variety of multimedia facets that add to the magazine's experience whilst keeping with the thematic vision.
Opening Ceremony achieved this fantastic combination of digital and print by having digital designers work with contributors to create content that is a collaborative oeuvre in the application. The result was seven interactive components that not only showcase the print story's themes but enhance with games, infographics and DIY editorials. The Opening Ceremony Annual Application is forward-thinking in its approach to digitalized magazine content.
With its responsive nature, the corresponding application to Opening Ceremony's new magazine showcases the forward-thinking ethos of the company. Partnering up with agency Gin Lane Media, the application features a variety of multimedia facets that add to the magazine's experience whilst keeping with the thematic vision.
Opening Ceremony achieved this fantastic combination of digital and print by having digital designers work with contributors to create content that is a collaborative oeuvre in the application. The result was seven interactive components that not only showcase the print story's themes but enhance with games, infographics and DIY editorials. The Opening Ceremony Annual Application is forward-thinking in its approach to digitalized magazine content.
Trend Themes
1. Interactive Magazine Apps - Digital publications with integrated multimedia facets that amplify user experience creating an interactive and immersive environment.
2. Collaborative Content Creation - Digital designers partnering with contributors to create a collaborative oeuvre resulting in a unique digital magazine content.
3. Responsive Design - Digital magazine applications with responsive design, enabling optimized user experience across different devices and screen sizes.
Industry Implications
1. Publishing - Leveraging interactive magazine applications to differentiate from competitors by providing a unique and immersive experience to users.
2. Digital Design and Advertising - Partnering with publishing houses to create visually stunning and interactive magazine applications with responsive designs.
3. Marketing and Branding - Creating digital magazine applications that align with company values, goals, and brand personas to promote engagement with the user base.
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