Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Smartphone Addiction Ads

The Samsung Galaxy S3 Ad Teases Obsessed Users

— September 20, 2012 — Tech
The new ad for the Samsung Galaxy S3, 'The Next Big Thing is Already Here,' is going viral fast.

In this cheeky one-minute-and-a-half-video, Samsung mocks the loyal committed consumers all over America who line up for hours to pay hundreds of dollars for a new smartphone with features they don't even completely understand how to use. With 8.0 megapixels and zero shutter lag, the Galaxy 3S is great for capturing memorable moments without worrying about blinking. In what I like to call a phone-kissing motion -- or S Beam if you want to be proper -- the two phones only need to touch in order to instantly transfer things like photos and playlists, which is not an option that many other phones in North America have.

The Samsung Galaxy S3 also allows users to multi-task, like watching movies and messaging together. Equipped with a 4.8-inch HD display and running on 4G LTE, the next big thing is already here.
Trend Themes
1. Smartphone Addiction - The Samsung Galaxy S3 ad highlights the growing addiction to smartphones and the need for innovative solutions to address this issue.
2. Consumer Loyalty - The ad mocks loyal consumers and suggests an opportunity for disruptive innovation to tap into changing consumer behaviors and preferences.
3. Advanced Phone Features - The ad showcases advanced features like zero shutter lag and instant file transfer, signaling the need for continuous innovation in the smartphone industry.
Industry Implications
1. Advertising - The viral ad campaign by Samsung demonstrates the potential for disruptive innovation in the advertising industry to capture consumer attention through creative and bold strategies.
2. Technology - The Samsung Galaxy S3 ad highlights the need for continuous innovation in the technology industry to offer cutting-edge features and functionalities that can differentiate products in the market.
3. Consumer Electronics - The ad points to disruptive innovation opportunities in the consumer electronics industry to develop products that address consumer needs for advanced features, seamless multi-tasking, and connectivity.
3
Score
Popularity
Activity
Freshness