The Centraide of Greater Montreal Campaign Shows 'Donating is Uplifting'
Meghan Young — September 20, 2012 — Marketing
References: publicis & ibelieveinadv
Everyone can feel like an angel, especially thanks to organizations such as the Centraide of Greater Montreal. As the organization's ad campaign states, "Donating is Uplifting." The iconic hands that make up the non-profits' logo have been strategically placed behind each donor to symbolize the wings of an angel. By doing so, it shows how much good they have done and continue to do.
The Centraide of Greater Montreal ad campaign was conceived and executed by Publicis an ad agency based in Montreal, Canada. A simple idea, the imagery nevertheless sends a strong message. It was art directed by Bogdan Truta with creative direction by Nicolas Massey and Carl Robichaud. Photographed by Jean Malek, the Centraide of Greater Montreal campaign was copy written by Mike Aronson.
The Centraide of Greater Montreal ad campaign was conceived and executed by Publicis an ad agency based in Montreal, Canada. A simple idea, the imagery nevertheless sends a strong message. It was art directed by Bogdan Truta with creative direction by Nicolas Massey and Carl Robichaud. Photographed by Jean Malek, the Centraide of Greater Montreal campaign was copy written by Mike Aronson.
Trend Themes
1. Donor Advertising - Disruptive innovation opportunity: Explore new ways to visually represent donors to evoke feelings of positivity and impact.
2. Symbolic Imagery - Disruptive innovation opportunity: Experiment with unique symbols and visuals to convey powerful messages in advertising campaigns.
3. Emotional Messaging - Disruptive innovation opportunity: Develop advertising strategies that tap into the emotions of potential donors, inspiring them to take action.
Industry Implications
1. Nonprofit Organizations - Disruptive innovation opportunity: Incorporate creative advertising techniques to increase engagement and drive donations for nonprofit organizations.
2. Advertising Agencies - Disruptive innovation opportunity: Collaborate with nonprofits to create impactful ad campaigns that resonate with audiences on a deeper level.
3. Creative Services - Disruptive innovation opportunity: Offer innovative visual and copywriting solutions to elevate nonprofit advertising campaigns and optimize messaging.
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