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Waste-Masking Sprays

The Magic Spray Will Save You Embarrassing Bathroom Trips

— September 22, 2012 — Lifestyle
Embarrassing things can occur when you go number two in a public place or at a lover’s house, but thanks to the Magic Spray, you’ll never have that unnerving feeling again. This hilarious product claims to change the smell of your waste to a lovely flower scent. It’s available from the Japanese website shop.bennese, if you want to test it out.

According to ohGizmo, this isn’t like any regular air freshener, as it’s suppose to be sprayed directly on waste to change the actual scent, instead of just covering it up.

It’s especially useful for people with babies, as they can spray it right onto diapers to get rid of that unpleasant smell. However, there’s no reason anyone can’t just carry one of these around.
Trend Themes
1. Scent-modifying Products - Disruptive innovation opportunity: Develop new waste-masking sprays that not only change the scent of waste but also neutralize harmful odors.
2. Portable Odor Solutions - Disruptive innovation opportunity: Create convenient and compact odor-control products that can be easily carried and used in various settings.
3. Eco-friendly Air Fresheners - Disruptive innovation opportunity: Design waste-masking sprays that prioritize environmental sustainability by using natural and biodegradable ingredients.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Collaborate with personal care companies to develop waste-masking sprays as part of their hygiene product lines.
2. Baby Care - Disruptive innovation opportunity: Partner with baby care brands to create waste-masking sprays specifically tailored for diaper changing.
3. Travel and Hospitality - Disruptive innovation opportunity: Provide waste-masking sprays as amenities in public restrooms and hotels to enhance customer experience.
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