Shing02 then-n-now Music Video Shows How Technology is Isolating
Gil Cohen — September 18, 2012 — Pop Culture
References: e22 & tokyomango
The Shing02 then-n-now music video shows how the technology and gadgets that are meant to keep people connected actually isolate them from their immediate environment. Rapper Shing02 uses a split screen to portray 'then' -- a time before technology became so integrated into day-to-day lives -- and 'now,' a time when most people can't imagine leaving the house without a cellphone or iPod.
One side is a romantic love story where two young people spark a connection, while the other side portrays a boring day where two people were too caught up in their various gadgets to interact with each other. Set to the song 'Out of Your Element' by The Attic Ends, the Shing02 then-n-now music video yearns for a time when connecting with others was as simple as looking up from a book.
One side is a romantic love story where two young people spark a connection, while the other side portrays a boring day where two people were too caught up in their various gadgets to interact with each other. Set to the song 'Out of Your Element' by The Attic Ends, the Shing02 then-n-now music video yearns for a time when connecting with others was as simple as looking up from a book.
Trend Themes
1. Isolation by Technology - There are opportunities for companies to develop products or services that help individuals reconnect with each other and their immediate environment in the face of increasing isolation caused by technology.
2. Romanticizing the Past - There is a market for nostalgia and products that evoke a simpler time before technology took over our lives.
3. Awareness of Gadgets' Influence - Consumers are becoming more conscious of the impact that technology and gadgets have on their relationships and are seeking ways to strike a balance.
Industry Implications
1. Technology - The technology industry can explore solutions and innovations that foster genuine human connection amidst the growing prevalence of isolation caused by technology.
2. Entertainment - The entertainment industry can capitalize on the nostalgia trend by creating content that celebrates simpler, technology-free times.
3. Consumer Electronics - Companies in the consumer electronics industry have the opportunity to develop gadgets and devices that promote healthy, balanced usage and enhance interpersonal interactions.
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