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Projected Environment Films

The Willow Sweater Music Video Uses Projectors to Show Surroundings

— September 16, 2012 — Pop Culture
The Internet has revolutionized the music industry, particularly with respect to music videos, and the Willow Sweater music video is a prime example of this. This video uses three projectors to create a moving picture that the lead singer appears to be walking through. It’s such a simple concept, and because it was executed well, it’s very effective and fun to watch.

Before the Internet had an impact on the music industry, music videos were a second thought product produced so that people would have something to watch on MTV while a band’s music was playing. Today, a music video can make or break a song. Getting the music video right can make it go viral, and bring tons of attention to your band.

I give the Willow Sweater music video two thumbs way up.
Trend Themes
1. Interactive Music Videos - Creating immersive and interactive music videos using innovative projection techniques presents disruptive innovation opportunities in the music industry.
2. Internet-driven Music Promotion - Harnessing the power of the internet to create viral music videos that can make or break a song provides disruptive innovation opportunities for music artists and marketers.
3. Innovative Projection Techniques - Exploring new ways to use projectors and create visually captivating experiences in music videos opens disruptive innovation opportunities in the film and entertainment industry.
Industry Implications
1. Music Industry - The music industry can leverage interactive music videos to enhance artist promotion and engagement, while the power of well-executed music videos can significantly impact the success of a song.
2. Film and Entertainment Industry - Incorporating innovative projection techniques in film and music videos can revolutionize the visual storytelling experience, captivating audiences and creating new opportunities for immersive entertainment.
3. Marketing and Advertising Industry - The internet-driven music promotion industry offers disruptive innovation opportunities for marketers and advertisers to leverage the power of viral music videos in brand campaigns and product placements.
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