Mojo Packaging Seizes its Consumer Like its Invigorating Contents
Amelia Roblin — September 8, 2012 — Lifestyle
References: hayesthornton & packagingoftheworld
The content of Mojo packaging offers men an alternative to more potent erectile dysfunction drugs; however, the look of them does not decrease the intimidation factor when choosing to take them. Instead of one considering the potential strength of a small blue pill, this brand identity scheme presents the buyer with an apparently hard-core collection of products.
Mind you, handcuffs and zippered leather are the sorts of props that some people appreciate in the bedroom. Their presence around the bottles of the muscle-stimulating drink might also deliver a second related message. Hayes Thornton's design of the mood enhancer shows the consumer how "into it" he might get if he knocks back the liquid inside Mojo packaging.
Mind you, handcuffs and zippered leather are the sorts of props that some people appreciate in the bedroom. Their presence around the bottles of the muscle-stimulating drink might also deliver a second related message. Hayes Thornton's design of the mood enhancer shows the consumer how "into it" he might get if he knocks back the liquid inside Mojo packaging.
Trend Themes
1. Provocative Branding - Companies can explore designing packaging that is bold and eye-catching but may use controversial elements to entice customers.
2. Alternative to Traditional Medication - Developing medications that target a more niche or alternative market of customers can prove to be lucrative and successful.
3. Mood-enhancing Products - Creating products that aim to enhance specific moods, such as arousal or stimulation, can be a promising area for brands to explore and market to specific demographics.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can design alternative and unique medications to target niche markets, as well as consider innovative and daring branding strategies.
2. Beverage - Beverage brands can develop products that are marketed towards enhancing specific moods and use provocative branding to stand out in a crowded market.
3. Sex and Wellness - The sex and wellness industry can create and market products aimed at enhancing sexual experiences and may consider bold branding to appeal to potential customers.
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