Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Beach Bum Branding

Mikasa Continental Cup Ball Packaging is Engaging from Many Angles

— September 7, 2012 — Marketing
There are several reasons why Mikasa Continental Cup Ball packaging is so successful and nearly all of them have to do with the female athletes' behinds. The purpose of this brand communications project was to advertize the great international beach volleyball event by providing promotional products wrapped in eye-catching design.

These boxes by Mara Rodriguez each contain a volleyball that's branded with the colors and the logo of Mikasa, the sponsor and maker of the sporting equipment inside. The front face of every carton is printed with the tightly framed picture of a fit woman's backside, showing skin from her waist down to the tops of her tights.

A cutaway in the cardboard removes the area that would be covered by bikini bottoms. The view of the round ball beyond Mikasa Continental Cup Ball packaging visually becomes her skimpy swimsuit, obstructed slightly by gesturing hands that signify her next move.
Trend Themes
1. Female Athlete Empowerment - By featuring female athletes' bodies in a positive way, brands can create marketing campaigns that empower women and challenge gender norms.
2. Interactive Packaging Design - Innovative packaging that engages multiple senses or encourages user participation can create a memorable and effective marketing experience.
3. Sports Event Promotion - Brands can use creative promotional products and packaging to generate excitement and engagement around sporting events.
Industry Implications
1. Athletic Equipment - Companies in the athletic equipment industry can use creative packaging and promotional tactics to stand out in a crowded market.
2. Marketing and Advertising - Agencies working in marketing and advertising can help brands create eye-catching packaging and promotional products to build engagement with audiences.
3. Sports Promotion and Event Planning - Professionals working in sports promotion and event planning can create compelling experiences for fans by using promotional products with innovative packaging design.
5.6
Score
Popularity
Activity
Freshness