Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Fashion Politics Publications

WORN Fashion Journal Presents a Fresh Perspective on Fashion

— September 6, 2012 — Pop Culture
WORN Fashion Journal, started as an experiment by editor Serah-Marie McMahon, is now a growing independent print publication based in Canada. WORN already boasts a broad readership from all over the world, including Berlin, Spain and Singapore.

In the video, managing editor Gwendolen Stegelmann explains that the publicatoin started as a way to fill a gap in fashion journalism. Rather than dictating what’s “hot right now” and what readers should buy, WORN delves into the more meaningful aspects of fashion such as the personal stories, politics, history and subcultures that influence and are influenced by fashion.

With its refreshing perspective and its meaningful and relevant content that is sure to stand the test of time, it’s little wonder that publisher Haley Mlotek can state that “97% of people who read WORN keep it forever.”

The recent redesign of the the publication is smaller in size, making it easier to tote around in your bag, yet it is thicker than the original version with a lot more content inside.
Trend Themes
1. Independent Fashion Publications - Opportunity for independent fashion publications to offer fresh, meaningful content that goes beyond trends and consumerism.
2. Fashion Journalism Redesign - Opportunity to redesign fashion publications to be more portable while offering a wealth of relevant and substantial content.
3. Inclusive Fashion Perspectives - Opportunity to explore fashion from diverse perspectives, including personal stories, politics, history, and subcultures, to engage readers in a more meaningful way.
Industry Implications
1. Fashion Publications - Fashion publications can adopt the approach of WORN Fashion Journal to fill the gap in fashion journalism by focusing on the meaningful aspects of fashion.
2. Publishing - The publishing industry can explore opportunities to redesign print publications, like WORN Fashion Journal, to be more compact yet content-rich.
3. Fashion Journalism - Fashion journalism can embrace more inclusive and diverse perspectives, as demonstrated by WORN Fashion Journal, to provide readers with a deeper understanding of the fashion industry.
1.3
Score
Popularity
Activity
Freshness