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Hemoglobin-Inspired Skincare

The Circ-Cell ABO Blood Serum Reduces Appearance of Aging

— September 6, 2012 — Fashion
Before there are any fainting spells, the Circ-Cell ABO Blood Serum eye gel isn't actually concocted out of blood. Instead it is a synthetic blood that "harnesses a blend of oxygen-rich ingredients to reduce the appearance of wrinkles, puffiness, and dark, under-eye circles," according to its website. Not even a blood substitute, it nevertheless promotes the skin around the eyes to feel revitalized and fresh.

Developed by Melanie Simon, a celebrity facialist, the Circ-Cell ABO Blood Serum eye gel uses powerful perfluorocarbons to achieve this youthful look. Simon tells Sunday's New York Times, "As we get older, our blood vessels break down, and become increasingly unable to deliver nutrients to our tissues and metabolize waste." This is one way to combat that.
Trend Themes
1. Synthetic Blood Skincare - The trend of using synthetic blood in skincare products provides a disruptive innovation opportunity to reduce the appearance of aging.
2. Oxygen-rich Ingredients - The trend of using oxygen-rich ingredients in skincare products presents a disruptive innovation opportunity to rejuvenate the skin and reduce wrinkles, puffiness, and dark circles.
3. Revitalizing Eye Gels - The trend of using revitalizing eye gels offers a disruptive innovation opportunity to refresh and revitalize the skin around the eyes.
Industry Implications
1. Skincare Industry - The skincare industry can capitalize on the trend of using synthetic blood and oxygen-rich ingredients to develop innovative anti-aging products.
2. Beauty Industry - The beauty industry can explore the trend of using revitalizing eye gels to create innovative solutions for reducing signs of aging around the eyes.
3. Cosmetic Chemistry Industry - The cosmetic chemistry industry has an opportunity to research and develop effective formulas using synthetic blood and oxygen-rich ingredients for advanced skincare products.
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