Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Warped Face Ads

The Colgate Total Dental Floss Campaign Shows How Food Can Ruin Beauty

— September 4, 2012 — Marketing
The warped faces used in the Colgate Total Dental Floss ad campaign may seem very disturbing, but it highlights a very important message. Food stuck in people's teeth can ruin their beauty, or so it states in the tag line penned by copy writer Lucas Casao. People will hone in on that disgusting piece of corn, lettuce or bean and let it color their judgement about everything else.

The Colgate Total Dental Floss ad campaign was conceived and executed by the Young and Rubicam ad agency based in São Paulo, Brazil. Art directed by Guilherme Racz with creative direction by Rui Branquinho and Flavio Casarotti, it is pretty hilarious. With an enlarged mouth and set of teeth as well as shruken eyes and nose, the faces look like reflections in a funhouse mirror.
Trend Themes
1. Dental Hygiene Campaigns - Using warped faces to highlight the importance of dental floss presents an opportunity for dental care companies to use humor to engage customers.
2. Beauty Standards and Food - The use of food to highlight how it can affect one's appearance opens up opportunities for cross-industry collaborations between food and beauty companies.
3. Humorous Advertising - The Colgate Total Dental Floss ad campaign demonstrates how humor can be used in advertising to convey an important message.
Industry Implications
1. Dental Care - The warped faces ad campaign presents opportunities for dental care companies to create innovative campaigns that engage audiences and promote dental hygiene.
2. Food and Beverage - The use of food to highlight its impact on one's appearance presents opportunities for food and beverage companies to collaborate with beauty and healthcare brands.
3. Marketing and Advertising - The use of humor in advertising to convey an important message presents opportunities for marketing and advertising agencies to create innovative campaigns that engage audiences.
5.7
Score
Popularity
Activity
Freshness