The Loft Evo Collection by MODESTWORK Features Sculptural Lines
Meghan Young — September 4, 2012 — Art & Design
References: loftevofurnitures & design-milk
The Loft Evo Collection is a minimalist furniture collection that has a wiry aesthetic. A continuation of the Loft Chair that was created back in 2011, this line of furniture is much more expansive. It is comprised of a chair, coffee table and side table. Despite the addition of new pieces, the Loft Evo Collection fits in with the original Loft Chair perfectly.
Designed by Zbigniew Strzebonski of MODESTWORK, each piece in the Loft Evo Collection has been crafted out of bent steel bars. Instead of pieces that are all sharp edges and hard surfaces, there is a curvaceousness that softens their overall aesthetic. The sculptural lines lend an artistic element that makes the bright pieces perfect for homes. They are ultra durable and can be used both indoors and outdoors.
Designed by Zbigniew Strzebonski of MODESTWORK, each piece in the Loft Evo Collection has been crafted out of bent steel bars. Instead of pieces that are all sharp edges and hard surfaces, there is a curvaceousness that softens their overall aesthetic. The sculptural lines lend an artistic element that makes the bright pieces perfect for homes. They are ultra durable and can be used both indoors and outdoors.
Trend Themes
1. Minimalist Furniture - Creating new minimalist furniture that utilizes sculptural lines and soft curves with durable materials presents an opportunity for disrupting the furniture industry.
2. Bent Steel Furniture - Incorporating bent steel bars into furniture design creates the opportunity for creating abstract and modern furniture that is versatile and adaptable to multiple settings such as Outdoor furniture.
3. Artistic Furniture Design - An opportunity to shake up the traditional furniture industry by incorporating artistic elements that offer creative functionality whilst being ultra-durable and suitable for both indoor and outdoor use.
Industry Implications
1. Furniture Industry - Utilizing materials like bent steel and incorporating minimalist designs offers the potential to create furniture that allows for greater design flexibility and durability.
2. Outdoor Furniture Industry - Creating bent steel furniture pieces that are ultra-durable yet lightweight and stylish offer market disruption opportunities for companies wishing to differentiate themselves in the crowded outdoor furniture industry.
3. Art Design Industry - Artistic furniture design offers opportunities for new products and collections to cater to the need for unique and creative furniture elements both from an inside and outdoor perspective.
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