Wantful by John Poisson is Individually Curated for Optimal Giving
Meghan Young — August 31, 2012 — Unique
References: wantful & fastcodesign
Wantful by John Poisson is a genius gift catalog. It ensures that the person receiving a gift gets something that they truly want, but that has still been chosen by you. Instead of purchasing something with a gift receipt, the catalog anticipates people's changing wants and needs as well as the giver's occasional inability to choose a single amazing item.
Essentially, Wantful by John Poisson allows people to curate their own catalog tailored to a general description of the receiver. Simply give the Wantful website some guidelines such as budget, gender and more personal details and it returns with a slew of options to choose. From there, sixteen items are selected and put into the Wantful catalog. Poisson says, "We designed something that kind of felt like a gift, even though it’s a book full of potential gifts. We really wanted it to feel like a present in and of itself."
Essentially, Wantful by John Poisson allows people to curate their own catalog tailored to a general description of the receiver. Simply give the Wantful website some guidelines such as budget, gender and more personal details and it returns with a slew of options to choose. From there, sixteen items are selected and put into the Wantful catalog. Poisson says, "We designed something that kind of felt like a gift, even though it’s a book full of potential gifts. We really wanted it to feel like a present in and of itself."
Trend Themes
1. Individually Curated Gift - Opportunity for businesses to develop personalized gift services that curate individual gifts for the customers, anticipating their changing wants and needs
2. Guided Gift Suggestions - Opportunity for businesses to offer customers tailor-made gift catalogs that suggest gift ideas based on pre-selected guidelines, such as budget, gender, and personal details
3. Personalized Gift Catalogs - Opportunity for businesses to provide customers with personalized gift catalogs like Wantful, where customers can curate their own gift catalogs for their loved ones
Industry Implications
1. Retail - Opportunity for retail businesses to offer individually curated gift services, providing a differentiated customer experience
2. E-commerce - Opportunity for e-commerce businesses to develop personalized gift suggestions for their customers, enhancing their shopping experience
3. Gifting Market - Opportunity for businesses to tap into the personalized gifting market, targeting customers who are willing to pay a premium for personalized gifts
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