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Hot Sauce-Inspired Underwear

The Sriracha Boxer Briefs Demand Respect

— August 19, 2012 — Fashion
For all you Sriracha hot sauce fanatics out there, here are some Sriracha Boxer Briefs that will allow you to boast just how much you like to burn your useless taste buds.

The popular hot sauce brand Sriracha has released a pair of very humorous underwear with text along the front that reads "Respect the Hot C*ck." Obviously this is a play on words with a bit of a double meaning. The briefs also come with the trade mark red bottle with white rooster and green top perfectly position on the boxers.

Also available are the Sriracha Ladies' Briefs. They come in a white color and have the Sriracha bottle on its side with bright red outlines around the edge of the underwear.

This underwear is all screen printed on American Apparel brand underwear.
Trend Themes
1. Food-inspired Clothing - Opportunities exist for clothing brands to collaborate with food brands to create humorously designed products.
2. Humorous Underwear - There is potential for companies to expand their product lines to include humorous underwear that is inspired by popular trends or interests.
3. Branded Merchandise - Companies can explore creating branded merchandise that appeals to their audience and leverages their unique branding elements, such as logos or slogans.
Industry Implications
1. Food and Beverage Industry - Opportunities exist for collaboration between food and beverage companies with clothing brands to create clever, food-inspired clothing items that appeal to consumers.
2. Fashion Industry - Fashion brands can expand their product lines to include humorous and trendy underwear that showcase unique designs and popular trends.
3. Marketing/advertising Industry - Marketers and advertisers can explore creating branded merchandise that resonates with their target audience and helps build brand awareness and loyalty.
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