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Cement Building Block Toys

The Concrete Legos by Andrew Lewicki are Heavy-Duty

— August 17, 2012 — Life-Stages
The Concrete Legos are a real-life version of the building block toys. While some artists have tackled this concept before, such as Tara Ketchum, this Concrete Legos collection is much more on point. For instance, not only do the blocks themselves look very clean-cut, the LEGO logo has been embossed on every protrusion and when flipped over they have the same hollow detailing.

Created by Andrew Lewicki, an artist born in Redwood City and based in Los Angeles, California, the Concrete Legos look as though they could legitimately be used to construct a house or building. Unfortunately, each set of five is comprised of 12 pieces. Even if purchased all together, there still won't be enough Concrete Legos to build an entire house let alone one room.
Trend Themes
1. Concrete Building Blocks - A trend in the toy industry featuring heavy-duty concrete building blocks for creative play.
2. Authentic Building Toys - A trend in the toy industry where building block toys are designed to closely resemble real-life construction materials.
3. Embossed Logo Design - A trend in product design where logos are embossed on the surface of objects for brand recognition.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of concrete building blocks by creating innovative and durable construction toys.
2. Construction Industry - The construction industry could explore potential applications of the authentic building toys trend for educational purposes or mock-up models.
3. Product Design Industry - The product design industry can incorporate the embossed logo design trend to enhance branding and add a unique touch to products.
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