The 'ABC of Men's Fashion' by Hardy Aimes Series Asks if Clothes Make the Man
Alexandra Serrano — August 13, 2012 — Pop Culture
References: vimeo & thehypescene
The notion of swagger is discussed in this video series entitled 'The ABC of Men's Fashion' by Hardy Aimes.
The Esquire magazine column inspired Hardy Amies to write 'The ABC of Men's Fashion,' a guide to gentlemen's attire and now this video series. Individuals who embody the epitome of men's style have been commissioned by British design house Hardy Aimes to discuss their ideals on fashion. The result is an enlightening short that capitalizes the individuality of these gentlemen and explore whether, as put by Mark Twain, "clothes make the man."
Jeff Staples of New York's Staple Design and Reed Space states that the feeling that you can "destroy the world" in a figurative sense comes from the empowerment of clothing. This swagger series is enlightening for the increasingly more style-conscious male of the 21st century.
The Esquire magazine column inspired Hardy Amies to write 'The ABC of Men's Fashion,' a guide to gentlemen's attire and now this video series. Individuals who embody the epitome of men's style have been commissioned by British design house Hardy Aimes to discuss their ideals on fashion. The result is an enlightening short that capitalizes the individuality of these gentlemen and explore whether, as put by Mark Twain, "clothes make the man."
Jeff Staples of New York's Staple Design and Reed Space states that the feeling that you can "destroy the world" in a figurative sense comes from the empowerment of clothing. This swagger series is enlightening for the increasingly more style-conscious male of the 21st century.
Trend Themes
1. Men's Fashion Swagger - The trend of discussing the concept of swagger in men's fashion and how it can empower and enhance personal style.
2. Video Series for Male Fashion Guides - The trend of fashion brands releasing video series featuring experts discussing men's fashion and style tips.
3. Personalized Style Advice - The trend of fashion brands commissioning experts to offer personalized style advice to their customers.
Industry Implications
1. Fashion - The fashion industry can innovate by releasing video series that address significant questions about personal style or designing personalized advice features on their websites.
2. Media - Media outlets can disrupt how style and fashion are represented, and provide diverse points of view by launching video series featuring people from various walks of life.
3. Marketing and Advertising - Marketing and advertising industries can utilize the concept of swagger to market their products or brand to a more style-focused audience.
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