Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Rewarding Phone Booth Challenges

Levi's Summer Hotline Telephone Booths Hand Out Prizes for Stunts

— August 10, 2012 — Marketing
Shoppers in Hong Kong got a fun and interactive experience with the Levi's brand this summer through Levi's Summer Hotline telephone booths. The denim brand, working with creative agency TBWA, placed bright red telephone booths in malls and shopping areas around Hong Kong that offered prizes to users who answered questions and performed stunts.

Targeted to Hong Kong's youths, the booths were connected, via video, to two popular local radio hosts, who instructed users to answer questions and do stunts -- for example, kiss the other person -- in return for prizes. After the users completed their respective stunts, they received a print-out voucher from the booth that could be redeemed for Levi's products at nearby stores. According to PSFK, the Levi's Summer Hotline increased Levi's sales by 30 percent and it had more than 500,000 people enter the booths over a span of three days.
Trend Themes
1. Interactive Brand Experiences - Creating interactive experiences with consumers through activities and challenges, such as answering questions and performing stunts, can enhance brand engagement and drive sales.
2. Augmented Reality in Retail - Incorporating technologies like video and interactive features, such as the video connection to popular radio hosts, can transform traditional retail experiences and attract younger consumers.
3. Gamification in Marketing - Utilizing game-like elements, such as offering prizes for completing challenges, can make marketing campaigns more engaging and incentivize participation.
Industry Implications
1. Retail - Retailers can adopt the use of interactive experiences and augmented reality technology to create memorable shopping experiences that drive customer loyalty.
2. Advertising and Marketing - The incorporation of gamification in marketing strategies can capture consumers' attention and increase brand awareness and sales.
3. Apparel and Fashion - Fashion brands like Levi's can leverage interactive brand experiences to attract and engage younger consumers, ultimately boosting sales and brand loyalty.
3.9
Score
Popularity
Activity
Freshness