Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Gender-Targeted Breath Mints

The Xylish Gender-Specific Gum is Designed for Men and Women

— August 8, 2012 — Art & Design
The Xylish gender-specific gum is tailored with flavors that suit and appeal to certain sexes. While there has been a growth in male-focused beauty products, chewing gum certainly represents an entirely new branch in gender-targeted marketing.

The Japanese snack producers released two flavors designed to entice the opposite sexes. According to the brand, women gravitate towards a floral rose flavor, while men prefer a clean, citrus-tasting gum. The pint-sized chews are packaged in gender-targeted containers with a perfume vial-like look. Each piece of gum is also individually wrapped in a silver foil, a common feature in the Japanese snack market.

Although there has been an expansion in universal products, marketers are still finding ways to target their efforts towards specific sexes. The Xylish gender-specific gum is an interesting experiment on how flavors and preferences differ between men and women.
Trend Themes
1. Gender-targeted Products - There is a growing trend of developing products tailored to specific genders, like the Xylish gender-specific gum.
2. Male-focused Beauty - The rise in male-focused beauty products opens up opportunities for developing gender-specific personal care items.
3. Flavor Preferences - Understanding and catering to different flavor preferences between genders can lead to innovation in food and beverage industries.
Industry Implications
1. Food and Beverage - Developing gender-targeted flavors and products, such as the Xylish gender-specific gum, can disrupt the food and beverage industry.
2. Cosmetics and Personal Care - The success of male-focused beauty products indicates potential disruptiveness in the cosmetics and personal care industry with gender-specific offerings.
3. Marketing and Advertising - The concept of gender-targeted marketing presents new opportunities for marketers to create effective campaigns and messaging.
1.4
Score
Popularity
Activity
Freshness