Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,846 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,846 cutting edge ideas.

Dance Floor Aquariums

Sharks Swim Under Qua Bottle Lounge

— March 24, 2008 — World
Qua Bottle Lounge has tapped into the obsession with extreme sports and exotic experiences involving wild animals. The Austin, Texas club found a way to bottle up and serve that adrenaline to their patrons on a nightly basis; beneath their glass dance floor is an aquarium filled with dangerous sea creatures including sharks and sting rays.

There's been a lot of controversial press regarding the sharks, which are kept in the 19,000 gallon tank, especially from animal rights organizations like PETA. The bar owners really have nothing to complain about though; the activists have helped the night spot get so much free publicity, creating buzz across the globe and spreading the word to those who would otherwise never have heard of the lounge.

It should be mentioned that PETA didn't just bash the club for being unethical like most protesters do; instead, they suggested an innovative alternative. They offered to help Qua find a group of attractive women to put on sexy mermaid shows instead each night.
Trend Themes
1. Extreme Sports and Exotic Experiences - Opportunity for businesses to tap into the growing demand for extreme sports and unique experiences involving wild animals.
2. Controversial Experiences - Businesses can generate buzz and publicity by offering controversial experiences that spark debate and discussion.
3. Alternatives to Animal Interaction - Opportunity to explore innovative alternatives to keeping dangerous animals, such as offering mermaid shows instead and catering to a different audience.
Industry Implications
1. Nightlife and Entertainment - Nightclubs and lounges can incorporate daring and out-of-the-box experiences to attract customers and differentiate themselves in a competitive market.
2. Tourism and Travel - Travel companies can offer unique and unconventional experiences involving extreme sports and encounters with exotic animals.
3. Activism and Advocacy - Organizations can use controversial experiences to raise awareness and spark conversations about animal welfare and ethical treatment in various industries.
6.3
Score
Popularity
Activity
Freshness