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Folksy Geometric Cases

The Clare Rojas Incase Collection Embraces Technology and Art

— August 7, 2012 — Tech
The Clare Rojas Incase collection is a youthful set of tech covers that has a contemporary folk look. Made to encase your Apple gadgets, this collection was designed by Clare Rojas, a multi-disciplinary artist who works in illustration, writing and painting.

Teaming up with Incase, Rojas has decorated a tote bag, 13" protective sleeve, campus pack and iPhone pouch with geometric patterns and folklore-inspired embellishments. Interesting to look at, yet artfully restrained, the Clare Rojas Incase collection is a impeccable example of modern folk art applied to everyday products. These artsy cases are a perfect match for those who love art and technology.

Clare Rojas has a new upcoming exhibition at Kavi Gupta Gallery in Chicago that runs from September 15th to October 21st. The collection is available through the Incase online store.
Trend Themes
1. Folk-inspired Tech Accessories - Disruptive innovation opportunity: Create a line of tech accessories that combine traditional folk art with modern technology.
2. Artist Collaborations in Product Design - Disruptive innovation opportunity: Partner with artists to create unique and visually appealing products that cater to the art-loving consumer market.
3. Tech Merchandise as Artistic Expression - Disruptive innovation opportunity: Explore the intersection of technology and art by designing tech merchandise that doubles as a form of artistic expression.
Industry Implications
1. Technology Accessories - Disruptive innovation opportunity: Revolutionize the design of technology accessories by incorporating artistic elements that appeal to a wider range of consumers.
2. Art and Design - Disruptive innovation opportunity: Expand the reach of the art industry by collaborating with technology companies to create art-inspired products.
3. Online Retail - Disruptive innovation opportunity: Enhance the online shopping experience by curating a collection of unique and artistically designed tech merchandise.
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