The Moosehead Journey Toasts Leather Maker Ken Diamond
Taylor Keefe — August 2, 2012 — Marketing
Continuing its travels across Canada and the United States, The Moosehead Journey lands in beautiful Vancouver, British Colombia, to chat with Ken Diamond, expert leather worker. In between sips of Moosehead Lager, Ken explains his passion for leather work and why he’s so dedicated to the craft.
After a stint in the film and theater industry, Ken Diamond pursued a career in handmade leather goods. Diamond wants to keep the leather work industry vibrant by adding his own modern techniques to his creations, hoping to spread interest in a craft that has seen better days. His designs are simple and minimalistic, carrying a sense of timelessness and durability. In an era where handmade goods are fewer and further between, it’s only proper to raise a toast to Ken Diamond for his hard work and dedication to things made well.
Want to get your hands on some Ken Diamond moccasins? Then head over to Moosehead’s Facebook page for your chance to win a pair of beautifully crafted footwear. Don’t forget to get updates from Canada’s oldest independent brewery by following them on Twitter and be sure to check out pictures of the journey on Pinterest as the search continues for all things made well.
After a stint in the film and theater industry, Ken Diamond pursued a career in handmade leather goods. Diamond wants to keep the leather work industry vibrant by adding his own modern techniques to his creations, hoping to spread interest in a craft that has seen better days. His designs are simple and minimalistic, carrying a sense of timelessness and durability. In an era where handmade goods are fewer and further between, it’s only proper to raise a toast to Ken Diamond for his hard work and dedication to things made well.
Want to get your hands on some Ken Diamond moccasins? Then head over to Moosehead’s Facebook page for your chance to win a pair of beautifully crafted footwear. Don’t forget to get updates from Canada’s oldest independent brewery by following them on Twitter and be sure to check out pictures of the journey on Pinterest as the search continues for all things made well.
Trend Themes
1. Handmade Leather Goods - Disruptive innovation opportunities can be found by incorporating modern techniques into the creation of handmade leather goods, attracting interest in a craft that has declined in popularity.
2. Minimalistic Designs - Disruptive innovation opportunities exist in creating simple and minimalistic designs for leather goods, appealing to consumers who appreciate timeless and durable products.
3. Revival of Craftsmanship - Disruptive innovation opportunities can be explored by reviving the craftsmanship of leather work and promoting the value of handmade goods in a market dominated by mass production.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can seize disruptive innovation opportunities by embracing the trend of handmade leather goods and incorporating modern techniques in production.
2. Artisan and Craft Industry - The artisan and craft industry can leverage disruptive innovation opportunities by promoting the revival of craftsmanship and emphasizing the value of handmade leather goods.
3. Breweries and Alcohol - Breweries and alcohol producers have the potential for disruptive innovation by partnering with artisans like Ken Diamond to create unique collaborations and limited-edition releases.
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