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Edgy Highlights Editorials

The 'In a Flash' Photoshoot Stars a Vibrant Dinara Chetyrova

— August 1, 2012 — Fashion
Bold and vibrant, the 'In a Flash' editorial features some interesting hair inspiration that will instantly entice individuals who like to experiment. Model Dinara Chetyrova's platinum blond locks have been streaked with multi-colored highlights, which is appropriate considering that the photoshoot was captured for issue 37 of Highlights magazine.

Shot by photographer Yulia Gorbachenko, the In a Flash editorial complements the edgy hairstyles with equally edgy cosmetics that give the Russian model a futuristic rocker aesthetic. Hairstylist Eric Williams worked with the sheared locks while makeup artist Valentina Gretsova and manicurist Kelly Baber concentrated on bright pops of color. Utterly dramatic, the looks are visually stimulating. Although they may seem a little out of this world, the editorial will encourage women to have fun with their beauty look.
Trend Themes
1. Vibrant Hair Trends - Opportunity for hair care and beauty companies to innovate with bold and colorful hair products in response to consumers’ desire for experimentation with their hair look.
2. Futuristic Rocker Aesthetics Trends - Opportunity for cosmetics companies to design makeup products that complement edgy hairstyles for futuristic, bold and dramatic looks.
3. Out-of-this-world Beauty Look Trends - Opportunity for makeup, hair care, and beauty product makers to come up with creative and colorful products that encourage women to have fun with their beauty look.
Industry Implications
1. Hair Care and Beauty - Hair care and beauty companies can develop new and innovative products to cater to consumers’ desire for vibrant and edgy beauty looks.
2. Cosmetics - Cosmetic companies can make makeup products that complement edgy hairstyles to create futuristic, bold, and dramatic looks.
3. Fashion Editorials and Photography - Opportunity for fashion editorials and photography to showcase bold and creative beauty looks and promote experimentation with hair and makeup.
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