Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Social Commerce Rewards

CrowdTwist's Tech Incentivizes Social Spend

— July 26, 2012 — Tech
This series is brought to you by HP Elite. Find out more at hp.com/elite.

This is the final post in this consulting series where we've partnered with our friends at The Next Web and VentureBeat to profile three innovative entrepreneurial businesses that are leveraging cool technology in a unique way: CrowdTwist, Egnyte and CloudFlare. Last week, we introduced CrowdTwist's multi-channel loyalty platform to our community of 2.5 millions social influencers with great interest on how they start to earn points. Here's a summary of the key ideas from the series:

VentureBeat highlighted how CrowdTwist's social approach to commerce is gaining both great customer loyalty results and phenomenal ROI for brands adopting the platform. Most impressive is how it incentivizes social spend: 50% of all brand purchases come from program members, resulting in a 35% increase in average basket size. Also, VentureBeat suggested a deeper exploration of cross-promotional opportunities with consumers by aggregating other existing loyalty programs brands that have been deployed in the marketplace.

The Next Web reinforced how CrowdTwist's value proposition of stealthy rewarding and word of mouth marketing has been paramount in its growth. To accelerate that further, they recommend focusing more on getting audience segments that are on the cutting edge, leveraging the power of exclusivity and driving tactics leading to more interactive relationships. Also, The Next Web reiterated the importance of focusing on users that have the greatest potential to multiply brand interactions and social spend.

In Multi-Channel Loyalty Platforms, we highlighted how the In-Social trend could help accelerate sales and end user adoption by focusing on retailers already using in-store social technology. To supercharge this idea even more, CrowdTwist should consider partnering with niche agencies with deep retail experience to reduce the sales cycle, increase account size and help integrate its platform in a brand's broader loyalty strategy. Eventually, this could present the opportunity for one of the global agency holding companies to come in to forge a greater global partnership.

What's evident from this series is that CrowdTwist is already trailblazing innovation in the Social Commerce Rewards arena. We will surely keep a close eye on CrowdTwist growth story and hope to identify more cool ideas it's bringing to the market.
Trend Themes
1. Social Commerce Rewards - CrowdTwist's incentivization of social spend is disrupting the loyalty platform industry by increasing brand purchases and average basket size.
2. Word of Mouth Marketing - CrowdTwist's focus on stealthy rewards and encouraging brand interactions is creating disruption in the marketing industry by driving more interactive relationships and multiplying brand interactions.
3. In-social Retail Technology - CrowdTwist's collaboration with in-store social technology and niche retail agencies is disrupting the retail industry by accelerating sales, increasing account size, and integrating its platform into broader loyalty strategies.
Industry Implications
1. Loyalty Platform - CrowdTwist's innovative approach to incentivizing social spend is disrupting the loyalty platform industry by increasing brand purchases and average basket size.
2. Marketing - CrowdTwist's focus on word of mouth marketing and interactive relationships is disrupting the marketing industry by driving brand interactions and encouraging brand loyalty.
3. Retail - CrowdTwist's partnership with in-store social technology and niche retail agencies is disrupting the retail industry by accelerating sales, increasing account size, and integrating its platform into broader loyalty strategies.
6.8
Score
Popularity
Activity
Freshness