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Colorful Sun-Kissed Editorials

California Barbie by Fernando Gomez is Vibrant and Playful

— July 27, 2012 — Fashion
California barbie by Fernando Gomez is a gorgeous series that flawlessly captures the model Clara at F Unique on a beautiful summer’s day. The model is photographed strolling along the beach in vibrant dresses, multicolored blouses and jean vests.

The stylist Anna HS has accessorized the model with striped bows and hats, candied necklaces, headbands and heart-shaped and floral sunglasses. The makeup artist Florencia Doural has kept the model fresh-faced by only applying a rosy lipstick. 

Fernando Gomez is a fashion photographer who is based in Barcelona and Sevilla. His inspiration for this series was films like Lolita, and the laid-back Californian lifestyle. This gorgeous beach editorial perfectly captures the bronzed model enjoying the summer sun.
Trend Themes
1. Vibrant Summer Fashion - Opportunity for brands to create colorful and playful summer fashion collections that capture the essence of the season.
2. Bold Accessories - Potential for designers to create statement accessories like striped bows, candied necklaces, and heart-shaped sunglasses to add a fun and unique touch to outfits.
3. Fresh-faced Makeup - Possibility for beauty brands to focus on natural and minimalistic makeup looks, like a rosy lipstick, to enhance a fresh-faced summer aesthetic.
Industry Implications
1. Fashion - Disruptive innovation potential for clothing brands to embrace vibrant colors, playful designs, and unique accessories to cater to the demand for summer fashion.
2. Accessories - Opportunity for accessory brands to experiment with bold and eye-catching designs, such as striped bows and heart-shaped sunglasses, to complement summer outfits and stand out in the market.
3. Beauty - Potential for beauty brands to develop natural and minimalistic makeup products for a fresh-faced look, aligning with the summer aesthetic showcased in the editorial, and appealing to consumers seeking a more light and effortless beauty routine.
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