The Rio 2016 Olympic Typeface Emulates the Landscape
Vivian Lau — July 26, 2012 — Art & Design
References: creativereview & designweek
The buzz of the 2012 Olympics has yet to settle down. London 2012 has not yet begun, and there is already hype for the next games as evidenced by the unveiling of the Rio 2016 official typeface.
The effortlessly smooth and winding font of the Summer 2016 games will be the face of the next summer game's promotional initiatives. The typeface was created by Dalton Maag and his design office, in conjunction with the London 2012 team. The way Maag explains the inspiration for the font is by pointing out the landscape of Rio. The 'R' is said to have come from shape of the Rock of Gávea, while the 'N' and 'M' comes from the designs found in the Copacabana pavement.
Although this may be an embellished PR attempt, it is nice to see that the font has some cultural connection, be it intentional or not.
The effortlessly smooth and winding font of the Summer 2016 games will be the face of the next summer game's promotional initiatives. The typeface was created by Dalton Maag and his design office, in conjunction with the London 2012 team. The way Maag explains the inspiration for the font is by pointing out the landscape of Rio. The 'R' is said to have come from shape of the Rock of Gávea, while the 'N' and 'M' comes from the designs found in the Copacabana pavement.
Although this may be an embellished PR attempt, it is nice to see that the font has some cultural connection, be it intentional or not.
Trend Themes
1. Olympic Typeface Design - Opportunities for innovative font designs that reflect the culture and spirit of the host city.
2. Promotional Initiatives - Opportunities for creative and engaging promotional campaigns centered around a unique official typeface.
3. Cultural Inspiration in Design - Opportunities to draw inspiration from the local culture and landmarks when designing fonts and visual branding.
Industry Implications
1. Graphic Design - Disruptive innovation opportunities in creating unique and culturally significant typeface designs.
2. Advertising and Marketing - Disruptive innovation opportunities in crafting innovative promotional campaigns using an official typeface as a central element.
3. Event Planning - Disruptive innovation opportunities in incorporating local culture and landmarks into event branding and design.
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