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Mod Makeup Merchandizing

These Concept Cosmetic Containers are Rad-Looking and Reusable

— July 25, 2012 — Eco
It's an unusual notion that different drugstore products might be packaged in the same cases, but these Concept Cosmetic Containers do put forth a very smart suggestion in terms of eco-friendliness. What you normally see in the beauty aisle is a breadth of individualized bottles and boxes, designed in part for function and in part for a distinctive brand identity.

Plex Studio may shake things up with these chic PET canisters, blown to take one of three multifaceted shapes and enlivened with a splash of bright blue, purple or green. Their translucence allows one to decipher the contents and their durable forms encourage their reuse after the original product is gone. Clear screw-on lids with tiny iconic labels are what differentiate Concept Cosmetic Containers from each other, making it all the more likely that consumers will find them second uses.
Trend Themes
1. Eco-friendly Packaging - Plex Studio's Concept Cosmetic Containers suggest eco-friendliness by using reusable and durable PET canisters.
2. Multifaceted Container Design - The multifaceted shapes of the containers, with differentiating iconic labels, is a chic and smart suggestion by Plex Studio.
3. Distinctive Brand Identity - Although the containers suggest the use of unified packaging for different products, Plex Studio offers iconic labels for differentiation, allowing distinctive brand identities to still be conveyed.
Industry Implications
1. Beauty and Cosmetics - Plex Studio's Concept Cosmetic Containers could disrupt the beauty industry with their eco-friendly and multifaceted design.
2. Packaging - The use of durable and reusable PET canisters could disrupt the packaging industry, encouraging more sustainable materials usage.
3. Retail - The distinctive design of the Concept Cosmetic Containers could disrupt the retail industry, encouraging the use of unified packaging for different products while still offering a unique identity for each brand.
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