The Kenzo Pre-Fall 2012 Campaign Video is Playful
Alexandra Serrano — July 24, 2012 — Fashion
References: kenzo & graziadaily
The genius fashion videographer Quentin Jones has created the Kenzo Pre-Fall 2012 Campaign Video that brings the collection to life.
Famed for having worked with Victoria Beckham and Chanel, Jones has created a conceptual haven with his fashion short. The concept of the campaign revolves around a sporty model who juxtaposes the active clothing that Kenzo is know for with an air of femininity. Says Jones of the concept, "We wanted her to be elegant, but have a hardness about her - a bewitching fighter."
The video is a collage of kaleidoscopic imagery which compliments the pre-fall collection. Littered with tailored cropped pants and masterful layering of fall shades, the collection shines in this fashion short.
Needless to say, the conceptual enhancement of the Kenzo brand has taken the collection to epic levels of chic.
Famed for having worked with Victoria Beckham and Chanel, Jones has created a conceptual haven with his fashion short. The concept of the campaign revolves around a sporty model who juxtaposes the active clothing that Kenzo is know for with an air of femininity. Says Jones of the concept, "We wanted her to be elegant, but have a hardness about her - a bewitching fighter."
The video is a collage of kaleidoscopic imagery which compliments the pre-fall collection. Littered with tailored cropped pants and masterful layering of fall shades, the collection shines in this fashion short.
Needless to say, the conceptual enhancement of the Kenzo brand has taken the collection to epic levels of chic.
Trend Themes
1. Fashion Videography - Utilizing fashion videography techniques can bring a collection to life and create a unique and engaging brand experience.
2. Conceptual Campaigns - Creating conceptual campaigns that tell a story or evoke specific emotions can enhance a brand's image and connect with consumers on a deeper level.
3. Kaleidoscopic Imagery - Using kaleidoscopic imagery in fashion campaigns can create visually stunning and captivating content that captures viewers' attention.
Industry Implications
1. Fashion - Fashion brands can leverage fashion videography and conceptual campaigns to differentiate themselves and create a strong brand identity.
2. Marketing - Marketing professionals can explore the use of kaleidoscopic imagery in campaigns to create visually impactful content and capture audience engagement.
3. Advertising - By incorporating fashion videography techniques and conceptual campaigns, advertisers can create memorable and compelling advertisements that resonate with viewers.
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