These Disneyland Air Fresheners are Downright Bizarre
Courtney Scharf — July 18, 2012 — Autos
References: disneyparks.disney.go & designtaxi
These Disneyland air fresheners are a very literal and strong reminder of the happiest place on earth.
With flavors like turkey leg, ice cream cone and waffle, these scents are all food-oriented, and depending on one's taste, could prove to be extremely tempting. Reminiscent of young memories, unhealthy food of all sorts and incredibly long lines, it would take a particularly big fan to purchase one of these scents. Regardless, the product has been gaining a lot of buzz on the blogosphere, and will likely entice a few hungry buyers into giving them a shot. Each scent is appropriately shaped and sports a thematic design from what looks like a real turkey leg to an ice cream-shaped freshener.
Though these products may leave buyers hungry, there's an undeniable novelty appeal to them.
With flavors like turkey leg, ice cream cone and waffle, these scents are all food-oriented, and depending on one's taste, could prove to be extremely tempting. Reminiscent of young memories, unhealthy food of all sorts and incredibly long lines, it would take a particularly big fan to purchase one of these scents. Regardless, the product has been gaining a lot of buzz on the blogosphere, and will likely entice a few hungry buyers into giving them a shot. Each scent is appropriately shaped and sports a thematic design from what looks like a real turkey leg to an ice cream-shaped freshener.
Though these products may leave buyers hungry, there's an undeniable novelty appeal to them.
Trend Themes
1. Food-scented Air Fresheners - Opportunity for companies to innovate in creating unique food-scented air fresheners for different industries beyond amusement parks.
2. Nostalgia Marketing - Nostalgia marketing can be a powerful tool to attract consumers who seek to relive fond memories of the past in unique ways, as demonstrated by these theme park-inspired scents.
3. Themed Air Fresheners - The concept of themed air fresheners that are shaped and designed like the products they represent is a new and untapped market that companies can explore.
Industry Implications
1. Automotive Industry - Car manufacturers and dealerships can offer uniquely scented air fresheners that cater to specific car models or brand identities, using this trend as inspiration.
2. Food & Beverage Industry - Food and beverage companies can explore creating themed air fresheners that mimic the scents of popular dishes or drinks to boost brand recognition and recall.
3. Tourism Industry - Tourism companies and hotels can leverage nostalgia marketing by offering themed air fresheners that evoke a sense of place, helping to create a stronger connection with guests and promote repeat business.
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