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Virtual Sneaker Swaps

NIke Shoe Boxxxx Facebook App Treats Shoes Like Trading Cards

— July 18, 2012 — Tech
For Nike fans, perhaps nothing is sweeter than owning many, many pairs of Nike sneakers, and now, for those who want an extra way to "own" the brand's coveted shoes, there's the NIke Shoe Boxxxx. The NIke Shoe Boxxxx is a Facebook app that gives Nike sneaker-lovers the ability to swap and trade virtual pairs of Nike shoes.

While an interesting game, the Nike Shoe Boxxxx app is also educational -- users get to learn about every pair of shoe (its history, how it was made, etc.) they get in their collection. To start, each user gets three pairs of virtual Nikes, which he or she can trade with other players to earn points and more pairs of -- you guessed it -- virtual Nikes. According to Mashable, this might include rare Nike sneakers that aren't available to new players. What's more, players can organize, rearrange and customize the colors in their shoe box collection, as well as check out what other players are doing with their own collections.

Trend Themes
1. Virtual Sneaker Trading - Leveraging virtual platforms for trading sneakers online creates opportunities for disruptive innovation in the e-commerce and gaming industries.
2. Gamified Learning - Integrating educational content into gaming experiences can revolutionize the way people learn, offering disruptive innovation opportunities in the EdTech and gaming sectors.
3. Customization and Personalization - The ability to customize and personalize virtual shoe collections opens up disruptive innovation possibilities in the fashion and retail industries.
Industry Implications
1. E-commerce - Incorporating virtual trading features in e-commerce platforms allows for disruptive innovation opportunities in the sneaker resale market.
2. Gaming - Integrating sneaker swapping games into gaming platforms introduces disruptive innovation potential in the virtual merchandise and social gaming sectors.
3. Edtech - Integrating educational content within virtual gaming experiences presents disruptive innovation possibilities for gamified learning platforms and online education providers.
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