The Lush 'Emotional Brilliance' Line is Sensitive to Consumers' Needs
Courtney Scharf — July 16, 2012 — Eco
References: lush & fashionmagazine
The upcoming Lush 'Emotional Brilliance' line is bound to entice some customers into checking out these therapeutic shades.
Created with the help of professional therapists, this colorful line aims to bring peace to its customers through color association. The process of selling the products is a game and will be based on the buyer selecting three colors that they're most drawn to, and gaining results because of what each color represents. With a wide range of hues and products, there's likely something in this line no matter what emotional state a buyer may find themselves in.
Lush, as a brand that connects to its customers on a more personal level through social justice campaigns, seems like a natural fit for this kind of specialized line, and will likely gain both attention and sales through this bold endeavor.
Created with the help of professional therapists, this colorful line aims to bring peace to its customers through color association. The process of selling the products is a game and will be based on the buyer selecting three colors that they're most drawn to, and gaining results because of what each color represents. With a wide range of hues and products, there's likely something in this line no matter what emotional state a buyer may find themselves in.
Lush, as a brand that connects to its customers on a more personal level through social justice campaigns, seems like a natural fit for this kind of specialized line, and will likely gain both attention and sales through this bold endeavor.
Trend Themes
1. Therapeutic Color Cosmetics - Creating makeup products with color association to enhance emotional well-being and peace.
2. Mindful Beauty - Integrating mindfulness and wellness into the beauty industry to cater to the emotional needs of the consumers.
3. Personalized Emotional Care - Offering personalized products based on the customer's emotional state, preferences, and mood to improve their overall well-being.
Industry Implications
1. Beauty and Cosmetics - The potential for brands to offer consumers products that cater to more holistic emotional needs through personalized and innovative cosmetics.
2. Therapy and Wellness - Incorporating therapeutic practices and principles to the wellness industry to enhance relaxation and improve mental health.
3. Retail and E-commerce - Revolutionizing the traditional shopping experience by offering a range of products based on the customer's emotional needs and preferences through online channels.
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