The 'iProspect' Chart Depicts Men's Shopping Habits
Sarah Nazim — July 16, 2012 — Marketing
References: iprospect & coolinfographics
This Infographic by 'iProspect' explains where affluent men are spending the most money on online purchases. There tends to be a stereotype that women are obsessive shoppers, but this chart proves that men also enjoy spending some cash on material goods as well. In fact, the Internet has made it easier then ever, as you can browse, click and wait for the item to be delivered straight to your door.
According to this chart, affluent males are categorized as being over the age of 35, and make incomes between $100k-$300K, and about 52% of them don't have any children. The study also reveals that 70% of these men prefer to research and buy the products online, as opposed to buying in-store. The most popular categories searched include sports, travel, apparel and cars.
Of these categories, some of the popular brands include BMW, Rolex, Louis Vuitton and Mercedes-Benz.
According to this chart, affluent males are categorized as being over the age of 35, and make incomes between $100k-$300K, and about 52% of them don't have any children. The study also reveals that 70% of these men prefer to research and buy the products online, as opposed to buying in-store. The most popular categories searched include sports, travel, apparel and cars.
Of these categories, some of the popular brands include BMW, Rolex, Louis Vuitton and Mercedes-Benz.
Trend Themes
1. Online Shopping for Affluent Men - The trend of affluent men preferring to research and buy products online presents an opportunity for disruptive innovation in the e-commerce industry.
2. Luxury Goods for Men - The popularity of luxury brands among affluent men presents an opportunity for innovation in the luxury goods industry.
3. Digital Marketing to Affluent Men - The preference of affluent men to research and purchase online presents an opportunity for innovation in digital marketing strategies.
Industry Implications
1. E-commerce - Online shopping is an industry that can benefit from targeting affluent male shoppers.
2. Luxury Goods - Luxury goods industry can target affluent men through this trend.
3. Digital Marketing - Digital marketing industry can create tailored communication strategies that speak to the shopping habits of affluent male shoppers.
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