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Fairy Liquid Fashion

Used Magazine Online Melds the Talents of Truls M. Qvale & Artist Elias Hove

— July 9, 2012 — Fashion
Used Magazine Online latest offering is a wonderfully creative collaboration from photographer Truls M. Qvale and Makeup Artist Elias Hove.

With inspiration taken directly from household fairy liquid, Elias Hove has created eight unique fantastical looks based on the range of "flavors and colors" fairy liquid is produced in.

All styling is made entirely out of bubbles and food coloring and has been masterly shot and captured by the extremely talented Norwegian photographer Truls Qvale. With the main art direction derived from bubbles, Hove has in turn paired each look with delightfully paired back and stunning trend-led makeup looks. Fusing a palette of Mac Cosmetics, Tom Ford, Bobbi Brown and Nars Cosmetics, he has let his signature beauty-based artistic talent complement and tone down the over-the-top styling.

Hove and Qvale are both Norwegian born-and-raised talents who are now both based in London, both with enviable and extensive portfolios.
Trend Themes
1. Fantastical Fashion - This collaboration demonstrates the trend of creating unique and imaginative fashion using unconventional materials.
2. Food-inspired Styling - The use of bubbles and food coloring in the styling showcases a trend of incorporating culinary elements into fashion and beauty.
3. Delightfully Paired Back Makeup - The trend of minimalist and trend-led makeup complements the over-the-top styling, creating a balanced aesthetic.
Industry Implications
1. Fashion - Fashion industry professionals can explore innovative ways to incorporate unconventional materials and culinary elements into their designs.
2. Beauty - Beauty industry professionals can take inspiration from the minimalist and trend-led makeup looks to create balanced and visually appealing beauty styles.
3. Photography - Photographers can explore the use of unconventional materials and creative concepts to capture unique and eye-catching images.
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