The InstaGraham Crackers are Creative Baking Creations
Erin Kirkpatrick — July 5, 2012 — Lifestyle
Baking goddess and blogger Bakerella has engaged in some clever word play and delicious social media integration with the InstaGraham Crackers. These homemade Instagram-inspired graham cracker snacks are a cute way to express and applaud the instant artistic merit commonly contracted by avid Instagram users. Give graham crackers a role other than sandwiching the side of a fluffy marshmallow with these creative camera cookies.
On Bakerella’s blog, she explains each individual baking step that will eventually lead to these glorious graham cracker creations. As an avid baker, Bakerella has decided to make her graham crackers from scratch; this time-consuming step can be avoided and removed by purchasing the pre-made graham crackers.
For individuals with an intense passion for the picture-sharing program, I would suggest sharing InstraGraham via Instagram -- so meta.
On Bakerella’s blog, she explains each individual baking step that will eventually lead to these glorious graham cracker creations. As an avid baker, Bakerella has decided to make her graham crackers from scratch; this time-consuming step can be avoided and removed by purchasing the pre-made graham crackers.
For individuals with an intense passion for the picture-sharing program, I would suggest sharing InstraGraham via Instagram -- so meta.
Trend Themes
1. Social-media-themed Food - The rise of social-media-themed food, such as the InstaGraham Crackers, presents an opportunity for bakeries and restaurants to create more innovative and visually striking dishes that appeal to younger consumers.
2. DIY Baking Tutorials and Kits - As individuals become more interested in homemade and customizable food, bakeries and cooking supply stores can offer baking tutorials and kits for social media-inspired treats to encourage customer engagement and brand loyalty.
3. Social-media Influencer Partnerships - By partnering with social-media influencers who specialize in baking and food content, brands can tap into a new audience and increase their reach on social media platforms through shared content and promotions.
Industry Implications
1. Food and Beverage - Restaurants, cafes and bakeries can utilize the trend of social media-inspired food to attract younger customers and differentiate from competitors by adding visually striking and creative dishes to their menus.
2. E-commerce - E-commerce sites specializing in baking and cooking supplies can reach new customers by offering ingredients, tools and tutorials for social media-inspired treats.
3. Social Media Marketing - Social media marketing firms can expand their portfolio by offering food and beverage brands tailored marketing strategies targeted towards social-media-driven audiences.
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