Playboy South Africa Shows How the Brand is a Part of Pop Culture
Kevin Young — June 27, 2012 — Naughty
References: cherryflava & creativecriminals
In this Playboy South Africa ad directed by Jason Fialkov, viewers are invited to see the years of change in hair styles that Playboy has been a part of.
It begins in 1964 in a barber shop where a man is getting a haircut while he reaches over for a Playboy magazine. The men change as the decades go by and so do their hairstyles. At the end of the ad, Playboy writes, "Funny how women's hairstyles have influenced men."
The aim behind this ad is to show people how Playboy has played such a big role in pop culture since its inception in 1953. The ad showcases how Playboy has been there every step of the way, being a witness of myriads of fads, styles and trends.
It begins in 1964 in a barber shop where a man is getting a haircut while he reaches over for a Playboy magazine. The men change as the decades go by and so do their hairstyles. At the end of the ad, Playboy writes, "Funny how women's hairstyles have influenced men."
The aim behind this ad is to show people how Playboy has played such a big role in pop culture since its inception in 1953. The ad showcases how Playboy has been there every step of the way, being a witness of myriads of fads, styles and trends.
Trend Themes
1. Pop Culture Influence - Exploring the ways in which brands have shaped and influenced popular culture throughout history, creating opportunities for innovative collaborations and partnerships.
2. Evolution of Hairstyles - Examining the evolution and impact of hairstyle trends over time, providing opportunities for hairstyling products, accessories, and services to adapt and cater to changing consumer preferences.
3. Gender Norms in Fashion - Analyzing the influence of fashion and beauty industry on gender norms and challenging traditional notions, presenting opportunities for inclusive and boundary-breaking fashion brands and initiatives.
Industry Implications
1. Advertising and Marketing - Exploring opportunities in creative advertising campaigns that leverage nostalgia and cultural references to connect with consumers and enhance brand authenticity.
2. Fashion and Beauty - Identifying opportunities for fashion and beauty brands to challenge conventional aesthetics and embrace diversity in their product offerings, marketing strategies, and brand messaging.
3. Media and Publishing - Exploring innovative approaches in media and publishing industry to adapt to changing cultural, societal, and technological trends, leveraging content to initiate conversations and engage with diverse audiences.
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