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Energy Drink Blending on the Go

MRX Sports Drink Mixer

— March 18, 2008 — Unique
Don't you hate it when the powder in your energy drink clumps and grits? With the MRX Sports Drink Mixer, measure the liquid, add the powder and press the button. It disintegrates the powder perfectly giving you a smooth drink every time. You can drink right from the cup and continue with your workout. Nice & easy.

Implications - Inventing one-of-a-kind products helps the niche markets of consumers to satisfy their needs. In today's society many people want easier alternatives to enjoy the products they both need and love on a daily basis. Businesses should look into creating new products in untapped markets where consumers need more assistance and alternative methods in their everyday routines.
Trend Themes
1. On-the-go Drink Mixers - Opportunities exist to innovate and develop products that address the needs of consumers who need a quick and easy method of blending powdered drink mixes.
2. Disruptive Powder Disintegrator Technology - Companies can explore ways to disrupt the market with innovative and efficient technology to disintegrate powdered mixes for a smooth and satisfying drink every time.
3. Satisfying Niche Market Needs - Businesses can capitalize on the opportunity to create products that satisfy the unique and specific needs of niche markets such as fitness enthusiasts who require quick and hassle-free mixing of their energy drinks.
Industry Implications
1. Fitness and Sports - Companies in the fitness and sports industries can provide specialized products for their consumers with innovations such as on-the-go drink mixers to elevate their experience.
2. Food and Beverage - The food and beverage industry can explore opportunities to develop innovative drink mixers and related technologies to address the unique and evolving needs of their consumers.
3. Appliances and Technology - The appliances and technology industry can create and improve products such as the MRX Sports Drink Mixer, innovating in the food and beverage industry and making life easier for consumers.
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