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Controversial Headwear Apps

The Turbanizer Imagines What You Would Look like With a Turban on

— June 26, 2012 — Social Media
By using the The Turbanizer App, you no longer need to wonder what you would look like with a turban on. Created to celebrate World Turban Day, the app is an easy-to-use way to visualize over 50 turban designs on your family, friends and colleagues through a mobile device. The designs range from silly to classic, along with some creative ones including a Facebook turban.

Though some may say it is controversial and potentially racist, the Turbanizer website disagrees, explaining how racism is the fear of the unknown and, "people that do not wear a turban need to connect with the turban to understand it. Turbanizer.com helps by allowing anyone in the world to visualize themselves in a turban."

And, once you are done being turbanized, it is easy to share your fun picture via social media.

Trend Themes
1. Virtual Headwear Try-on - Disruptive innovation opportunity: Develop augmented reality apps that allow users to try on various headwear virtually, increasing convenience for consumers and saving costs for retailers.
2. Cultural Representation in Augmented Reality - Disruptive innovation opportunity: Create augmented reality apps that promote cultural understanding and appreciation by allowing users to visualize themselves in traditional headwear from different cultures.
3. Social Media Integration in Fashion Apps - Disruptive innovation opportunity: Incorporate social media sharing features in fashion-related augmented reality apps, enhancing user engagement and viral marketing potential.
Industry Implications
1. Retail - Disruptive innovation opportunity: Collaborate with fashion brands to develop virtual try-on features in their mobile apps, improving the online shopping experience and reducing product returns.
2. Fashion - Disruptive innovation opportunity: Partner with augmented reality app developers to offer virtual headwear try-on experiences for fashion-forward consumers, enabling them to experiment with different styles before making a purchase.
3. Technology - Disruptive innovation opportunity: Invest in the development of advanced augmented reality technologies that can accurately render realistic headwear simulations for virtual try-on purposes, revolutionizing the retail and fashion industries.
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