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Zombie-Ready Firearms

The Ultimate AR-15 Will Make Quick Work of the Walking Dead

— June 24, 2012 — Unique
When -- not if -- the zombie apocalypse hits, I definitely want to be near Eric and Barry of Moss Pawn with their new Ultimate AR-15 assault rifle. The modified assault rifle comes with nearly every accessory possible for the semi-automatic gun. Equipped with three lasers, four flashlights, three red dot sights for different ranges, a bipod and nine 30 round magazines, the Ultimate AR-15 is likely to end the apocalypse before it begins.

Looking more like a set piece for a sci-fi film than a functioning rifle, the gun is as far away from subtle as anything can get. Made as a way to showcase the possible accessories for the AR-15 rather than being a practical firearm, this assault rifle will make quick work of the walking dead.
Trend Themes
1. Zombie-killing Accessories - Opportunity exists to innovate and create more accessories to maximize the potential of firearms in a zombie apocalypse scenario.
2. Apocalyptic Weapons - An opportunity exists to develop firearms or other weapons that are optimized to destroy zombies.
3. The Rise of Survivalism - There is a trend of people preparing for worst-case scenarios, such as zombie apocalypses, which presents opportunities for businesses to meet the needs of these consumers.
Industry Implications
1. Firearm Manufacturing - Gun manufacturers could produce specialty firearms built for the purpose of destroying zombies and capitalize on the demand created by global interest in the genre.
2. Accessories Manufacturing - The trend of zombie-killing accessories presents an opportunity for businesses specializing in accessory manufacturing to create innovative products that will optimize the use of firearms during zombie apocalypse.
3. Outdoor and Survival Gear - The rise of survivalism trend driven by the genre of the zombie apocalypse provides an opportunity for businesses such as outdoor gear retailers to develop merchandise specifically tailored for the needs of consumers preparing for worst-case scenarios.
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